Black-OWNED TARGET PARTNERS
Why Support These Businesses Directly?
Published 1/26/2025
List Updated 2/1/2025
2/7/2025: As of February 1, 2025, we have joined the Target Boycott 100%. 10 Toes Down.
As we celebrate the incredible contributions of Black-owned and founded brands, it’s crucial to address the broader context in which these businesses operate. Recently, Target announced plans to wind down its Diversity, Equity, and Inclusion (DEI) initiatives by the end of this year. This decision reflects a troubling trend of corporations prioritizing profit and appeasement over moral responsibility and equity. Capitulating to external pressures from a growing oligarchic, fascist, and racist movement, Target’s actions fail to align with the values of progress, inclusion, and support for marginalized communities.
While these businesses continue to sell their products through Target, we encourage you to support them directly whenever possible. Shopping directly allows you to bypass the middleman, ensuring more of your money goes to the businesses themselves. Supporting small businesses directly is a meaningful way to show solidarity with their missions and values while reducing reliance on corporations that fail to maintain ethical standards.
At the same time, it is important to acknowledge the caution expressed by leaders like Tabitha Brown, who have highlighted that boycotting Target could unintentionally harm the very Black-owned businesses we aim to uplift. Many of these brands rely on partnerships with Target to reach a broader audience and grow their businesses. A drastic drop in Target sales could jeopardize these partnerships, reducing visibility and access for minority-owned brands. For this reason, we are treating this situation with care, encouraging direct support of Black-owned brands whenever feasible, while recognizing that some may still choose to shop through Target to maintain their presence and success in mainstream retail spaces. (https://www.wbls.com/news/tabitha-brown-warns-boycotting-target-could-hurt-minority-owned-businesses/)
By making thoughtful, intentional choices about where and how we spend our money, we can both empower Black-owned (as well as blue-aligned, woman-owned, brown-owned, LGBT-owned, etc) businesses and hold corporations accountable for their actions. Whether or not a collective boycott of Target occurs, let’s focus on building a future where progress and equity are foundational—not optional.
Please note, many of these brands may have products that exclusively sold in Target stores.
Also note that this list has not been 100% validated due to the information publicly available. Please email info@radicalroots.us if you recommend any additions or removals.
A Dozen Cousins: adozencousins.com; support@adozencousins.com; Natural and authentic soul food-inspired meals.
Afro Unicorn: afrounicorn.com; info@afrounicorn.com; Apparel and accessories designed to inspire and celebrate diversity.
Alaffia: alaffia.com; info@alaffia.com; Fair-trade body, hair, and skincare products supporting community projects in West Africa.
Alikay Naturals: alikaynaturals.com; info@alikaynaturals.com; Offers a diverse range of natural and organic beauty products for hair and skin care.
AYO: ayogrocery.com; hello@ayogrocery.com; African-inspired refrigerated meals.
Ava’s Pet Palace: avaspetpalace.com; support@avaspetpalace.com; Healthy and organic pet treats for dogs and cats.
Bean Fruit Coffee: beanfruit.com; info@beanfruit.com; Specialty coffee roasted in small batches.
Be Rooted: berootedco.com; hello@berootedco.com; Journals, stationery, and planners celebrating culture and creativity.
Beauty Bakerie: beautybakerie.com; info@beautybakerie.com; Makeup products with a bakery theme, including long-lasting lipsticks.
Beautiful Curly Me: beautifulcurlyme.com; hello@beautifulcurlyme.com; Dolls, books, puzzles created by a girl to inspire confidence in other girls.
Bevel: getbevel.com; support@getbevel.com; Grooming products tailored for men, including shaving tools and skincare items.
Ben’s Boyz: bensboyz.com; info@bensboyz.com; Southern-inspired food and products.
Bellen’s More than Peach Projects: morethanpeach.com; info@morethanpeach.com; Art supplies and inclusive learning tools.
Black Girl Sunscreen: blackgirlsunscreen.com; support@blackgirlsunscreen.com; Sunscreen designed for melanated skin.
Black Pepper Paperie: blackpepperpaperie.com; hello@blackpepperpaperie.com; Handcrafted stationery and paper goods celebrating culture.
Blk & Bold Coffee: blkandbold.com; support@blkandbold.com; Specialty coffee and tea with social impact initiatives.
Brooklyn Tea: brooklyntea.com; info@brooklyntea.com; Handcrafted and premium loose-leaf teas.
Camille Rose: camillerose.com; customerservice@camillerose.com; Natural hair and body care products formulated with gourmet ingredients.
Capital City Mambo Sauce: capitalcity.com; info@capitalcity.com; Washington, D.C.’s iconic wing sauce.
Carol's Daughter (Originally Black-owned but acquired by L’Oréal in 2014, a non-Black-owned corporation): carolsdaughter.com; customerservice@carolsdaughter.com; Hair, body, and skincare products made with natural ingredients.
Chicago French Press: chicagofrenchpress.com; info@chicagofrenchpress.com; Organic coffee blends with unique flavors.
Color Me Courtney: colormecourtney.com; info@colormecourtney.com; Colorful and inspirational lifestyle brand.
Cremalicious: cremalicious.com; hello@cremalicious.com; Premium Southern-inspired ice creams.
Curls: curls.biz; info@curls.biz; Provides organic hair care products designed for curly hair textures, focusing on moisture and curl definition.
Eden BodyWorks: edenbodyworks.com; info@edenbodyworks.com; Delivers natural hair and body care solutions aimed at maintaining the body's original design.
Essie Spice: essiespice.com; hello@essiespice.com; African-inspired sauces and spices.
Everything Legendary: golegendary.com; info@golegendary.com; Plant-based burgers with bold flavors.
Evolve: evolve.com; Not Provided; Beauty tools and accessories for all hair types.
Ezra Coffee: ezracoffee.com; hello@ezracoffee.com; Coffee inspired by Black history and culture.
Fresh Pawz: freshpawz.com; info@freshpawz.com; Stylish and modern pet accessories.
Ghetto Gastro: ghettogastro.com; info@ghettogastro.com; Culinary collective offering pantry essentials.
Goode Foods: goodefoods.com; support@goodefoods.com; High-quality canned beans, vegetables, and fruits.
Happy Hues Cuddlers: happyhues.com; info@happyhues.com; Soft plush toys and accessories for children.
Honey's Handmade: honeyshandmade.com; support@honeyshandmade.com; Focuses on handcrafted hair care products using natural ingredients to promote healthy hair.
Hot N Saucy: hotnsaucy.co; info@hotnsaucy.co; Small-batch hot sauces with bold flavors.
Houston White: houstonwhite.com; info@houstonwhite.com; Apparel and lifestyle brand rooted in community.
Junita’s Jar: junitasjar.com; hello@junitasjar.com; Cookies with a mission to spark change and inspire kindness.
Junaglow: junaglow.com; support@junaglow.com; Skincare products focusing on hydration and glow.
Kahawa 1893 Coffee: kahawa1893.com; hello@kahawa1893.com; Kenyan coffee supporting women farmers.
Kinky-Curly: kinky-curly.com; customerservice@kinky-curly.com; Hair care products designed for curly and kinky hair types, using natural ingredients.
Legendary Rootz: legendaryrootz.com; info@legendaryrootz.com; Lifestyle brand celebrating Black culture.
Kreyol Essence: kreyolessence.com; info@kreyolessence.com; Specializes in natural hair and skin products featuring Haitian Black Castor Oil and other organic ingredients.
Kyvan: kyvan82.com; info@kyvan82.com; Soul food-inspired sauces and seasonings.
La Fete Du Rose Wine: lafeterose.com; info@lafeterose.com; Premium French rosé wine.
Little Muffincakes: littlemuffincakes.com; info@littlemuffincakes.com; Clothing and accessories for toddlers and young children.
McBride Sisters Wine: mcbridesisters.com; info@mcbridesisters.com; Award-winning wines from a Black-owned winery.
Melanin Haircare: melaninhaircare.com; info@melaninhaircare.com; Natural hair products free from sulfates, parabens, and silicones.
Mented Cosmetics: mentedcosmetics.com; info@mentedcosmetics.com; Beauty products designed to complement a wide range of skin tones.
Mielle Organics: mielleorganics.com; info@mielleorganics.com; Offers a range of hair care products formulated with natural ingredients to promote healthy hair growth and maintenance.
Miss Jessie's: missjessies.com; customerservice@missjessies.com; Hair care products designed for curly and textured hair.
Mocktail Club: mocktailclub.com; hello@mocktailclub.com; Sophisticated, ready-to-drink non-alcoholic cocktails.
Mrs. Richardson’s: mrsrichardsons.com; Not Provided; Premium dessert toppings like hot fudge and caramel.
Myles Comfort Foods: mylescomfortfoods.com; info@mylescomfortfoods.com; Comfort food-inspired frozen meals.
Naturalistas: naturalistasdolls.com; support@naturalistasdolls.com; Dolls designed to celebrate natural Black hair.
Oyin Handmade: oyinhandmade.com; info@oyinhandmade.com; Provides natural hair and body products crafted with care for various hair types.
Pardon My Fro: pardonmyfro.com; info@pardonmyfro.com; Home decor and accessories celebrating Black culture and natural hair.
Partake Foods: partakefoods.com; hello@partakefoods.com; Allergy-friendly snacks that are gluten-free and vegan.
Pennie’s Tea: penniestea.com; info@penniestea.com; Organic loose-leaf teas and wellness blends.
Play Pits: playpits.com; info@playpits.com; Natural deodorants suitable for adults and children.
Pipcorn: pipcorn.com; hello@pipcorn.com; Mini popcorn, cheese balls, and crackers made with heirloom corn.
Proudly Company: proudly.com; info@proudly.com; Baby care products developed for melanated skin.
Rap Snacks: rapsnacks.net; info@rapsnacks.net; Snack foods inspired by hip-hop culture.
Red Bay Coffee: redbaycoffee.com; hello@redbaycoffee.com; Specialty coffee roasters focused on diversity and inclusion.
Satya + Sage: satyasage.com; info@satyasage.com; Hand-poured soy candles and home fragrances.
Scotch Boyz: scotchboyz.com; info@scotchboyz.com; Jamaican sauces, seasonings, and marinades.
Scotch Porter: scotchporter.com; support@scotchporter.com; Grooming products for men, including beard care, hair care, and skincare items.
SheaMoisture (Originally Black-owned but acquired by L’Oréal in 2014, a non-Black-owned corporation): sheamoisture.com; support@sheamoisture.com; Hair, skin, and body care products made with natural and organic ingredients.
Sol Cacao: solcacao.com; info@solcacao.com; Premium chocolate made from ethically sourced cacao.
Soultanicals: soultanicals.com; info@soultanicals.com; Provides a variety of vegan and natural hair care products inspired by African botanical ingredients.
Stina & Mae: stinamae.com; hello@stinamae.com; Eco-friendly and organic baby products.
Supergut: supergut.com; support@supergut.com; Gut-healthy meal replacement shakes and bars.
Surprise Powerz: surprisepowerz.com; hello@surprisepowerz.com; Educational toys promoting STEM for young girls.
Tabitha Brown for Target: Tabitha Brown for Target; tabitha-brown.myshopify.com; Vibrant collection of kitchenware, home goods, and vegan food products by Tabitha Brown. Note: Many of Tabitha’s products are exclusively through Target.
Taliah Waajid: naturalhair.org; info@naturalhair.org; Specializes in natural hair care products suitable for various hair textures, promoting healthy hair and scalp.
The Doux: thedoux.com; info@thedoux.com; Salon-quality hair care products with a fun, retro vibe.
The Honey Pot Company: thehoneypot.co; hello@thehoneypot.co; Plant-based feminine care products, including menstrual care and hygiene items.
The Lip Bar: thelipbar.com; customerservice@thelipbar.com; Vegan and cruelty-free makeup products, including lipsticks and foundations.
The DynaSmiles: thedynasmiles.com; hello@thedynasmiles.com; Cute and inspiring stationery and gifts.
Thread: thread.com; hello@thread.com; Affordable, high-quality eyewear.
tgin (Thank God It's Natural): tginatural.com; info@tginatural.com; Natural hair care products formulated for textured hair.
Uncle Funky's Daughter: unclefunkysdaughter.com; info@unclefunkysdaughter.com; Hair care products to enhance and nourish curly and textured hair.
Unite Foods: unitefoods.com; info@unitefoods.com; Protein bars with high-quality, globally inspired ingredients.
ViaRae Wine: viarae.com; info@viarae.com; Black-owned wine brand offering premium wines.
WNDR LN: wndrln.com; hello@wndrln.com; High-quality, sustainable home decor.
WTRMLN WTR: wtrmlnwtr.com; hello@wtrmlnwtr.com; Refreshing watermelon-based beverages.
Yo Mama’s Foods: yomamasfoods.com; hello@yomamasfoods.com; Healthy and delicious pasta sauces.
Yolele: yolelefoods.com; info@yolelefoods.com; West African-inspired grains and foods.
Young Kingz Hair Care: youngkinghaircare.com; hello@youngkinghaircare.com; Haircare designed for young men with textured hair.
